WordPress SEO

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Author: Andy Williams

Published in: WordPress Publishing

ISBN: 978-14922-8343-0

File Type: pdf

File Size:  5 MB

Language: English

Description

In this book (WordPress SEO) give Details Search Engine Optimization (SEO), is the process webmasters go through to encourage the search engines to rank their pages higher in the search results. Typically it involves working on the site itself. This is called on-site SEO, but it also involves working at site promotion, and that is what's known as off-site SEO. Sites can be built in a number of different ways (PHP, HTML, Flash, etc.), using a wide variety of site-building tools, with common examples being Dreamweaver, Drupal, and WordPress, to name just three. Most websites and blogs share certain features that we can control, and use, to help with the on-site SEO. These features include things like the page title, headlines, body text, ALT tags and so on. In this respect, most sites can be treated in a similar manner when we consider on-site SEO. However, different platforms have their own quirks, and WordPress is no exception. Out-of-the-box WordPress doesn’t do itself any SEO favours, and can in fact cause you ranking problems. This book will concentrate specifically for the on-page SEO of WordPress sites, highlighting the problems, and working through the numerous fixes. By the end of this book, your WordPress site should be well optimized, without being 'over-optimized' (which is itself a contributing factor in Google penalties).